Ksenia Kobiakov

Director, New Markets Developm
Israel Ministry of Tourism

Bilateral Meetings

  • (10:15 - 12:15) Morning session
  • (13:15 - 15:00) Afternoon session
DescriptionThe ministry is responsible for the planning, development and marketing policies in the tourism industry in Israel. The ministry has defined its goals to increase internal tourism and to focus on overseas marketing in target countries and sectors that could drive incoming tourism.
Organization Type Institution
Areas of Activities

Associations, clusters in tourism sector

    Travel agencies and tour operators

      Hotels, restaurants

        Regional tourism (agrotourism, cycle routes...)



            Cooperation with partners

            Tourism industry in Israel.